Pepsico
Client: Pepsico
Location: Latinamerica
Industry: Consumer packaged goods
Solution: Custom Software Development,Architecture design,Web Application Development,UI/UX Design
Technology: HTML + CSS, ASP.Net
Bussines Background
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Get your solutionBusiness Goals
PepsiCo's objective in partnering with The Flock was to propel the AMP brand and its social campaign in a compelling and effective manner. Recognizing the importance of reaching their target audience, particularly Millennials, PepsiCo aimed to create a captivating digital experience that showcased the values and essence of the AMP brand.
Teaming up with The Flock, PepsiCo set out to develop an app an game that went beyond the ordinary, offering an interactive platform that invited participants to engage actively and emotionally. Gamification became the centerpiece of the strategy, allowing users to compete for scholarships to access quality education.
Solutions
Within PepsiCo's esteemed array of energy drink brands, AMP stood out as a pivotal player. Eager to make a lasting social impact, AMP embarked on an ambitious campaign. Their vision? To create a captivating digital journey, inviting individuals to immerse themselves in a world of gamified interactions.
Through this engaging platform, participants would compete for coveted scholarships, unlocking opportunities to delve into a diverse array of subjects and courses. These educational pathways were crafted in collaboration with esteemed universities across the regions where the campaign unfolded, adding a layer of credibility and resonance to the initiative.
Results
We assembled a great execution team that worked side by side with the brand manager. Product Manager, Lead Designer, Gaming Developer, Front-end Developer and Back-end Developer.
Through this engaging platform, participants would compete for coveted scholarships, unlocking opportunities to delve into a diverse array of subjects and courses. These educational pathways were crafted in collaboration with esteemed universities across the regions where the campaign unfolded, adding a layer of credibility and resonance to the initiative.
We assembled a great execution team that worked side by side with the brand manager.
