Man Of Steel: Viral Campaign
Over the course of the Man Of Steel campaign we worked closely with Warner Bros to build anticipation for the release of new content. Our sites would launch in the days leading up to release cryptically letting fans know that something was about to happen. Each slowly transformed until the moment of the final release when they switched for all users simultaneously revealing the new content. Our first launch was a Kryptonian countdown that users could read only after decoding the glyphs. The second release was a transmission from outer space that began as complete static and slowly cleared to reveal Zod's shield. The final release showed a kryptonian message slowly draw into place. Each countdown generated a spree of online chatter while we lurked on the forums and took it all in.